CLUTCH CAFE LONDON Horseshoe Keyring - Brass

Original keyring from CLUTCH CAFE, our sister store in London.

Opened in 2018 as a select store leading heritage-style men's fashion in London. Since then, it has garnered significant attention and attracted many fans not only in the UK but also across Europe and the US. It is a popular store, featured in various European media as a go-to for international celebrities. Collaboration items with popular brands from various countries and original items are limited in stock, often selling out immediately or becoming scarce.
The horseshoe keyring is an original item sold by CLUTCH CAFE. We commissioned Button Works, world-renowned for reproducing vintage hardware products, to manufacture it. The base for this keyring is the horseshoe keyring that American workwear brand SWEET-ORR used as a novelty item from the 1910s to the 1920s. It is a keyring made of processed iron, just like those from that era. Where the SWEET-ORR brand name used to be, "CLUTCH CAFE, LONDON SINCE 2018" is embossed using a mold. The back side features the text "CLUTCH Magazine, TOKYO SINCE 2012". Vintage items from that time were simply bent iron, and most existing examples are heavily rusted. While this product also uses iron, it has been reproduced with brass plating to prevent oxidation.

If you're a fan of heritage and vintage style, why not pay attention to accessories like these?

From left: Brass, Silver Nickel, Antique Nickel, Black Nickel

Carabiner clip is not included with this product.