CLUTCH CAFE LONDON Horseshoe Key Ring Silver Nickel

This original key ring is from our sister store, CLUTCH CAFE, located in London.

Opened in 2018, CLUTCH CAFE is a select store leading the heritage-style men's fashion scene in London. Since then, it has garnered significant attention, attracting many fans not only from the UK but also from various parts of Europe and the United States. It's a popular store, featured in various European media, and favored by international celebrities. Collaboration items with popular brands from different countries and original items are limited in stock, often selling out quickly or becoming scarce.
The horseshoe keyring is an original item sold by CLUTCH CAFE. Button Works, a company renowned for reproducing vintage hardware products, was commissioned to manufacture it. The inspiration came from horseshoe keyrings that American workwear brand SWEET-ORR offered as novelties from the 1910s to the 1920s. It's a keyring made from processed iron, just like those from that era. Where SWEET-ORR's brand name used to be, "CLUTCH CAFE, LONDON SINCE 2018" is stamped using a mold. The reverse side features the text "CLUTCH Magazine, TOKYO SINCE 2012." Vintage originals from that time were simply bent iron, and most existing examples are now rusted. While this product also uses iron, it has been recreated with a special nickel plating to prevent oxidation.

For heritage and vintage style enthusiasts, why not add such an accessory to your collection?

From left: Brass, Silver Nickel, Antique Nickel, Black Nickel

This product does not include a snap hook.