CLUTCH CAFE LONDON Horseshoe Keyring, Black Nickel, with Swivel Snap Hook

This is an original keyring from CLUTCH CAFE, our sister store in London.

Opened in 2018 as a select store leading men's heritage style fashion in London, it has since attracted significant attention and garnered many fans not only in the UK but also across Europe and the US. It's a popular store featured in various European media as a favorite among international celebrities. Collaboration items with popular brands from various countries and original items are limited in stock, often selling out instantly or becoming scarce.
The horseshoe keyring is an original item sold by CLUTCH CAFE. We commissioned Button Works, a world leader in reproducing vintage hardware, to produce it. The base for this keyring is the horseshoe keyring that American workwear brand SWEET-ORR used as a novelty item from the 1910s to the 1920s. Like the original, it is a keyring made by processing iron. The section where SWEET-ORR's brand name was once displayed now reads "CLUTCH CAFE, LONDON SINCE 2018," expressed using a mold. On the reverse side, it says "CLUTCH Magazine, TOKYO SINCE 2012." Vintage originals were simply bent iron, and most existing pieces are rusted. While this product also uses iron, it has been reproduced with special nickel plating to prevent oxidation.
It will be sold with a brass carabiner, plated with the same finish as the keyring, so it can be easily attached to jean belt loops or bag straps. This carabiner was also created by Button Works, replicating American antiques, and each anchor mark is hand-engraved.
If you're a fan of heritage and vintage style, why not pay attention to even such accessories?